Why Search Engine Optimization Counts
Search Engine Optimization (SEO) is mysterious and difficult to understand for most business owners, yet it’s one of the most important things you need for your website.
Learning a little bit about search engines will help you understand why
SEO counts and answer the question “why doesn’t my website show up when I search”?
Search Engine Optimization
What is Search Engine Optimization?
Search Engine Optimization (SEO) is a broad term consisting of many elements from how a search engine works to how a web page is designed and the quality of content on the pages.
Search Engine Crawlers
How do Search Engines work?
Search engines use programs called spiders, crawlers and robots that are essentially the same. These programs crawl around the Web collecting information and cataloging data.
Search Engine Collects Data
What do they do with the data?
The data they collect is arranged and the search engine company applies their own method of ranking and retrieval to this collected data. A page ranking or scoring is determined by the search engine company.
Search Engine Ranking – Retrieval
What is ranking and retrieval?
When search engines collect data from your website they give your website and pages a ranking (a ranking is a score or grade). When someone searches for an item or service the search engines retrieve from the collected data and display results. Whether your website is displayed in a result set is based on ranking they assign to your pages or site.
Search Engine Ranking
How do I know my ranking?
You don’t, search engines use their own proprietary method of ranking. No one knows how they rank sites but we do know all the elements that make up a website have to meet their guidelines in order to achieve a top ranking.
What elements do they rank?
Web page ranking or scoring is based on quality considerations of elements such as page structure, Meta tags, code that makes a web page work, page content, link structure, usability, keywords and key phrases. These elements are only a few of the key elements used in optimizing a website.
Search Engine Guidelines
How do I know if my website meets search engine guidelines?
There are a few options you can take to identify
SEO issues on your website. If you are a do it yourself type you can purchase software or consult with an SEO expert to analyze your website.
Analyzing Your Website
What do I do after my site is analyzed?
Whether you purchase software or get an
SEO expert to analyze your website you will have a report identifying all your SEO issues. With report in hand you can have your website designer or hire an expert to fix all the issues.
Optimize Your Website
When the website is fixed will my ranking increase and be seen in search results?
Once your website is optimized (fixed) your website ranking will definitely increase and you will see your website come up in more organic search results. Keep in mind it can take weeks – months for these results to show up because it takes that long for search engines to re-index your website.
An Optimized Website
Will I get more traffic to my website?
Now that you have optimized your website and it comes up in search results you should have a major increase in web traffic and potential new customers finding your business, products or services. Search engine optimization does count!
Online Marketing – SEO – SEM
Sea N Sun can help your business with SEO and many other online products and services.
We offer a basic or full SEO report that identifies issues on your website.
Find out how we can help your company increase traffic, leads and potential customers with online marketing products and services.