Search Engine Optimization – SEO
Search Engine Optimization (SEO) is the key element in the design process of your individual or small business web site. It’s one of the most important things you need to get online visibility and increase traffic to your site.
Why do I need SEO for my Web Site?
By building all the components of SEO into your web pages, search engines rank or score your pages higher giving your small business website a greater chance of showing up in search results. Simply put, if your site shows up on page one you will be seen but if your website shows up on page ten of a search result then there is little chance of ever being seen.
What is SEO (Search Engine Optimization)?
Search Engine Optimization (SEO) is a broad term consisting of many elements from how a search engine works to how a web page is designed. There is no brief way to explain SEO but hopefully hitting on a few key topics may help.
Google®, Yahoo®, Bing®
Search engines (Google®, Yahoo®, Bing®, etc.) all work and are built different from each other, and are proprietary. They all use programs called spiders, crawlers and robots that are essentially the same. These programs crawl around the Web collecting information and cataloging data from every website that is not blocked on the Web. All this information is stored in massive storage areas called databases. The data collected is then arranged and the search engine company applies their own method of ranking and retrieval to this collected data. A page ranking or scoring is determined by the search engine company.
Web Page Ranking
Web page ranking or scoring is based on quality considerations of elements such as page structure, Meta tags, page content, link structure, usability, keywords and key phrases. These elements are only a few of the key elements used in optimizing a website.
SeaNSun LLC can help
Our experts know how to structure your small business website to optimize your web pages to achieve a positive position in search engine results.