Why Search Engine Optimization Counts

Search Engine Optimization (SEO) is mysterious and difficult to understand for most business owners, yet it's one of the most important things you need for your website.

Learning a little bit about search engines will help you understand why SEO counts and answer the question “why doesn't my website show up when I search”?

Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a broad term consisting of many elements from how a search engine works to how a web page is designed and the quality of content on the pages.

Search Engine Crawlers

How do Search Engines work?

Search engines use programs called spiders, crawlers and robots that are essentially the same. These programs crawl around the Web collecting information and cataloging data. ...

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Online Marketing – Market your Business on the Internet

Marketing your business website on the Internet

Online marketing is a broad term with every major internet company pitching an array of products and a greater number of companies offering tips, tricks or advice on how to market your small business on the internet.

So how do you get your business website found, increase traffic, visibility and gain new customers. The truth is there are no shortcuts or sure fire tips that will make search engines display your business website on page one of a ...

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Secure, Private and Spam-Free Email!

Make the switch today to secure, private email from Sea N Sun

Fast, reliable, private, secure and spam-free! Web based Email software included. Sea N Sun email not only gives you a personalized address but powerful protection against viruses and spam, easy-to-use tools likeCalendar,Online Storage and much more.

Take Charge of your Personal Information!

The largest email service providers are scanning your emails and selling your information to third parties. Start protecting your personal information with Secure, Private and Spam-Free Email from Sea N Sun.

Large companies scan, analyze and categorize your email. Some of the largest providers of free email profit from the information they collect from your emails. They are happy to supply free email addresses because it generates large revenue for them.

Choose the email plan that's right for you and find out why not all Email is created equal!

Check out our Secure, Private and Spam-Free Email product overview

What do I need for Email?

It's easy to get secure, private, spam free email at an affordable cost. Below is all you need for private email:

• Domain Name

  You will need a Domain Name for your email address. Search and purchase a domain name of your choice, for example if you buy "ski4fun.com" your email address would be yourname@ski4fun.com.

• Email Plan

  Pick and purchase Email Plan that fits you, your small business or your family needs.

With the low cost of private email why subject yourself and family members to the big companies tracking, advertisements, spam and collecting personal information.

Free yourself from unsecure email! Get your personalized email address today.

Registering Multiple Domain Names

Domain Names

If you're thinking about registering more than one domain name, you have the right idea. Registering multiple domains names is a great way to protect your brand name, market your business, create a dynamic online identity and offers more ways to be found in search engines.

Benefits for registering multiple domain names include:

• Protect your brand and online identity.
• Keeps competition from registering a similar domain name.
• You can market and promote different products and services.
• You can point more traffic to your main website.
• Greater opportunities to market and be listed in search engines.
• Create advertising strategies for each domain to reach different markets.
• Provide more ways to be found when potential customers search the Internet.
• Capture misspellings of your domain name.

There are great benefits for registering multiple domain names and the only downside would be cost, but with quality domain name registration averaging around $10 a year it is not a huge investment to protect your brand or online identity.

Should I Register Multiple Domain Name Extensions?

Yes, think of the problems created if you bought a domain name called “tophats.com” and sold hats, and then you find out a competitor bought “tophats.net” or “tophats.info” or “tophats.us” and also sold hats, definitely a situation to avoid.

What is Full Term or Half Term Domain Registration?

Full term refers to registering your domain name for a 10 year period while half term refers to registering your domain name for a 5 year period. Some claim by registering your domain for full or half term the website ranks higher in search engines. We cannot confirm this theory as no one really knows how search engine crawlers score or weigh a website but the age of a website does seem to score higher so the longer your website has been around the more likely it will score higher with search engine crawlers.

Protect your brand name; buy domain names now.

Online Store Overview

Everything You Need to Open Your Own Online Store!

You don't need technical skills to build a successful Web store. Quick Shopping Cart makes it easy to create an eye catching store that accepts credit cards, integrates with Google® and eBay® and offers multiple shipping options, all with no set up fees.

Quick Shopping Cart makes it easy for anyone to start their own Online Store, but it also has a rich collection of advanced features that allow you to enhance, manage and promote your store.

Check out our ecommerce Website Builder product overview

Do I need a Web Site for My Small Business?

There was a much simpler time for small business owners to advertise their local small business. Most small business owners got their name out by phone books, local newspapers, community and the chamber of commerce. Nearly everyone had a phone book to thumb through when they needed a product or service so most small business owners paid for some kind of a listing in the phone book.

Small business owners who could afford to further their marketing campaign paid for ad space in the yellow pages and the local newspapers. Small business owners with large marketing budgets might even spring for a radio or TV advertisement. These forms of marketing where also the way everyone was receiving all their information and the most likely way to brand your small business name. The more people in the community that knew who you are and the more people that have heard of your small business through advertisements the more business you where likely to generate. Like it or not, modern times, technology and a new information age are here adding complications to the way small business owners try to market and brand their small business name.

Information Age

Let’s face it, phone books and newspapers are heading the same direction of the dinosaurs. Today there are not many people left thumbing through phone books or carrying around the local newspapers, but, the majority of our population does own or caries some kind of internet device.

There is a new breed of consumer looking for services and products that are information hungry. The internet is a major source of information and has created informed consumers that research products, services and business before they make a purchase or decide what company they may choose to supply a service.

What Good is a Web Site for My Small Business?

A Web Site could be thought of as a marketing tool. Unlike traditional forms of marketing your small business that can be very costly, a Web Site is affordable and it works for you 24 hours a day, 7 days a week.

Marketing is a necessary evil small business owners must put in a budget. Without marketing not many people would know who you are or ever hear about your small business. The ultimate goal for most small business owners is having a large number of people know who they are (or have heard of them), that need their product or service, while spending the least amount of money. A well designed and marketed Web Site accomplishes this task with the potential to reach a large number of people needing your product or service at a very reasonable cost.

Will a Web Site generate more Business?

A Website definitely has the potential to generate business but not all Websites are created equal. A well designed (not so much the look of the website but the code that makes it work); optimized and marketed Website will be found by people searching the internet therefore increasing your exposure and likelihood of generating new business. On the other hand a poorly designed site that is not optimized and marketed most likely will never be seen and is not likely to generate any new business. Another factor to think about is currently nearly 50% of small business do not own a Website. If someone searches for your product or service on the internet and finds your competitor because you don’t have a site and they do, well it’s not hard to figure they stand a better chance of gaining a new customer.

I get all My Business by Word of Mouth

Word of mouth in its own right is one of the best forms of marketing your small business. But as any small business owner or sales professional that’s been at it for years will tell you; word of mouth or referrals have a tendency to dry up. Don’t make the mistake of waiting for that dry spell and out of desperation decide I need a website. Web Sites take months to a year for search engines to fully index and list in search results so in the meantime your site will not be found. By getting a jump on marketing your small business with a Website you may gain a customer or two before that dry spell hits and gain a new chain of referrals.

The largest email service providers are scanning your emails and selling your information to third parties. Start protecting your personal information with Secure, Private and Spam-Free Email from SeaNSun LLC.

Take Charge of your personal information!

Large companies scan, analyze and categorize your email. Some of the largest providers of free email profit from the information they collect from your emails. They are happy to supply free email addresses because it generates large revenue for them.

What do I need for Email?

It's easy to get secure, private, spam free email at an affordable cost. Below is all you need for private email:

Domain Name

• You will need a Domain Name for your email address. Search and purchase a domain name of your choice, for example if you buy "ski4fun.com" your email address would be yourname@ski4fun.com.

Email Plan

• Pick and purchase Email Plan that fits you, your small business or your family needs.

Search Engine Optimization (SEO) is the key element in the design process of your individual or small business web site. It's one of the most important things you need to get online visibility and increase traffic to your site.

Why do I need SEO for my Web Site?

By building all the components of SEO into your web pages, search engines rank or score your pages higher giving your small business website a greater chance of showing up in search results. Simply put, if your site shows up on page one you will be seen but if your website shows up on page ten of a search result then there is little chance of ever being seen.

What is SEO (Search Engine Optimization)?

Search Engine Optimization (SEO) is a broad term consisting of many elements from how a search engine works to how a web page is designed. There is no brief way to explain SEO but hopefully hitting on a few key topics may help.

Google®, Yahoo®, Bing®

Search engines (Google®, Yahoo®, Bing®, etc.) all work and are built different from each other, and are proprietary. They all use programs called spiders, crawlers and robots that are essentially the same. These programs crawl around the Web collecting information and cataloging data from every website that is not blocked on the Web. All this information is stored in massive storage areas called databases. The data collected is then arranged and the search engine company applies their own method of ranking and retrieval to this collected data. A page ranking or scoring is determined by the search engine company.

Web Page Ranking

Web page ranking or scoring is based on quality considerations of elements such as page structure, Meta tags, page content, link structure, usability, keywords and key phrases. These elements are only a few of the key elements used in optimizing a website.

SeaNSun LLC can help

Our experts know how to structure your small business website to optimize your web pages to achieve a positive position in search engine results.

Many small business owners would like an online store to sell their products or services and receive payment by credit cards. We have been asked by small business owners “What do I need to setup an online store” as they don’t fully understand it. An online store that accepts credit cards require multiple components to make it operational.

 

1. You need a domain name (a web address)
2. You need hosting (a place on a web server that holds your Shopping cart and files)
3. You need a Shopping Cart (web interface to post items and descriptions)
4. You need a merchant account (interface between your shopping cart and the bank or credit card company)
5. You need a bank or credit card company (to process the credit card transactions and link to your bank account for deposits)
6. You need SSL certificate for security and encryption (banks and credit card company require your shopping cart site is secure)

 

To setup an online store you would need to own or purchase a domain name, hosting, shopping cart, merchant account, SSL certificate and apply to a bank or credit card company to process the credit card transactions.